Your current setup likely costs more than you think.
Whether you pay monthly, annually or bought your system outright, the real cost only shows once online booking, communications, hosting, support and other add-ons are counted. ooptify brings these together in one subscription.
Subscription price vs. operating cost
Two very different numbers
The subscription price is what a vendor advertises. The operating cost is what your practice actually pays each month once every add-on, integration and contract is counted. Comparing subscription prices alone almost always understates the real cost of a fragmented stack.
Worked example
A typical software stack, added up
Example scenario: A growing optometry practice with five practitioners and one location.Placeholder
| Cost category | What it covers | Typical separate monthly cost | ooptify | Notes |
|---|---|---|---|---|
| Core practice-management software | Appointments, patient records, clinical consultations and day-to-day operations | $250Placeholder | Included | Core of the ooptify subscription |
| Online booking | Third-party booking widget or marketplace listing | $75Placeholder | Included | Built into ooptify — books into your live calendar |
| SMS and communications | Appointment reminders, recalls and patient messaging, often billed per message | $50Placeholder | Included* | Sends via your practice SIM — message costs follow your own mobile plan |
| Claiming and payments software | Medicare and health-fund claiming and reconciliation tools | $45Placeholder | Included | CommBank Smart Health claiming built in (terminal agreement required) |
| Inventory and ordering tools | Stock management, barcode labelling and supplier ordering | $60Placeholder | Included | Inventory and supplier ordering built in |
| Hosting, servers and upgrades | Server hosting or on-premise hardware, updates and maintenance | $60Placeholder | Included | ooptify is fully cloud-hosted |
| Reporting tools | Dashboards, KPI reports and business analytics | $35Placeholder | Included | KPI dashboards and operational reports included |
| Marketing list management | Exporting and maintaining patient marketing lists | $25Placeholder | Included | Automatic Mailchimp audience sync (your Mailchimp account) |
| IT support and maintenance | Software support contracts, upgrades and troubleshooting | $80Placeholder | Included | Support included in the subscription |
| Other add-ons | Miscellaneous plug-ins and per-feature charges | $25Placeholder | — | Varies by practice |
| Typical monthly total | $705 | $349 | ||
*Included with an allowance — details on the Everything included page. The ooptify figure is an illustrative example subscription Placeholder — contact us for exact pricing.
Typical stack, annually
$8,460
$705/month
ooptify example, annually
$4,188
$349/month
Potential annual saving
$4,272
$356/month
Assumptions and methodology
Typical separate costs are illustrative placeholder estimates for a practice of this size, based on publicly listed pricing for comparable products. They are not quotes for any specific vendor. Actual costs vary by supplier, contract length, usage and region. Figures marked as placeholders have not yet been verified and should not be treated as factual claims.
Last reviewed: 17 July 2026
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Comparison FAQ
Where do the "typical separate cost" figures come from?
They are illustrative placeholder estimates for a practice of the example size, based on publicly listed pricing for comparable products. They are not quotes for specific vendors and have not yet been independently verified. Use the calculator with your own real figures for an accurate comparison.
What if my current setup is cheaper than ooptify?
Then the calculator will tell you exactly that. We show the real difference based on the figures you enter — we don't present misleading savings.
Do I have to give my contact details to see my results?
No. The calculator shows your full results immediately. Contact details are only needed if you'd like a personalised review or a copy emailed to you.
How does SMS pricing work with ooptify?
ooptify sends SMS through a phone and SIM at your practice via the ooptify SMS gateway, rather than a per-message aggregator. That means message costs follow your own mobile plan instead of a separate per-SMS software bill.
How accurate is the comparison?
It's as accurate as the numbers you put in. The example table uses placeholder estimates and is intended to show which cost categories to check — your own bills are the best data source.
Is my patient data encrypted?
With ooptify, yes — patient data is encrypted in transit and at rest. If you're comparing systems, it's worth asking every vendor the same question in writing: is your current system's patient data encrypted? Some older systems store records in plain, readable files.
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