What your ooptify subscription replaces
Practices often pay for these products and services separately, on top of their core software. With ooptify, they’re part of the subscription.
Scheduling and booking
Everything patients and staff need to book, manage and attend appointments.
| What it is | In ooptify | Typical separate cost | Learn more |
|---|---|---|---|
Appointments and calendar Day, week and month views across practitioners and rooms, with a standby list, check-in and cancellation tracking. | Included | Part of core softwarePlaceholder | Details → |
Online booking Patients book directly into your live calendar, with automatic confirmation and cancellation links. | Included | $50–$150/moPlaceholder | Details → |
Appointment reminders and recalls Automated SMS and email confirmations, reminders and recall campaigns with follow-ups and opt-out links. | Included SMS sends through your practice SIM, so message costs follow your own mobile plan | $30–$100/moPlaceholder | Details → |
Clinical and dispensing
The optometry-specific workflow other stacks bolt together.
| What it is | In ooptify | Typical separate cost | Learn more |
|---|---|---|---|
Patient records Clinical history, documents, diagnostic images and prescriptions in one shared record. | Included | Part of core softwarePlaceholder | Details → |
Clinical consultations Structured exams covering pretesting, ocular health, refraction, contact lenses, Medicare items, scripts and letters. | Included | Part of core softwarePlaceholder | Details → |
Dispensing and lab jobs Frames, lenses, measurements and coatings captured once — invoice and supplier order generated from the same record. | Included | Part of core softwarePlaceholder | Details → |
Inventory and supplier ordering Per-location stock, barcode labels, reorder points, and ordering from suppliers inside ooptify with live status. | Included | $50–$200/moPlaceholder | Details → |
Billing and payments
Invoicing, claiming and getting paid.
| What it is | In ooptify | Typical separate cost | Learn more |
|---|---|---|---|
Billing and invoicing Invoices from consults, dispensing or cash sales, with refunds, store credits and end-of-day reconciliation. | Included | $30–$60/moPlaceholder | Details → |
Medicare and health-fund claiming Quote, claim and take payment for Medicare and private health insurance via CommBank Smart Health terminals. | Included Requires a CommBank Smart Health terminal agreement | VariesPlaceholder | Details → |
Xero integration Accounting sync to Xero is in development and not yet available. Contact us for timing. | Being confirmed In development — not yet available | $30–$50/moPlaceholder | Details → |
Hosting, marketing and operations
The invisible costs that fragmented stacks push onto you.
| What it is | In ooptify | Typical separate cost | Learn more |
|---|---|---|---|
Cloud hosting Fully hosted — no servers to buy, patch or maintain, and no upgrade projects. | Included | $40–$150/moPlaceholder | Details → |
Marketing audience sync Sync patient marketing audiences to Mailchimp automatically, with nightly updates. | Included Requires your own Mailchimp account | Manual exports or middlewarePlaceholder | Details → |
Reporting and analytics KPI dashboards with location targets plus reports across appointments, sales, stock, recalls and audit history. | Included | $25–$100/moPlaceholder | Details → |
Multi-location operations Shared patients and catalogue across locations, with per-location stock, schedules and targets. | Included | Often priced per sitePlaceholder | Details → |
Security and permissions Staff access levels plus per-widget and per-report visibility, and time-limited temporary accounts. | Included | Part of core softwarePlaceholder | Details → |
Audit log Every database change is logged with who, when, and before/after values — so nothing goes unnoticed. | Included | Often a separate modulePlaceholder | Details → |
Support and onboarding Tutorials, live chat and agent-monitored inboxes — plus application monitoring via Sentry. | Included | $50–$150/moPlaceholder | Details → |
Typical separate costs are placeholder estimates pending verification and are not quotes for specific vendors. Items marked “Being confirmed” or with an allowance note are awaiting confirmation from the ooptify team — nothing on this page is claimed as unlimited unless stated.
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