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ooptify

What’s included with ooptify

A clear breakdown of the capabilities in your subscription, including any usage charges, external accounts or items still in development.

The ooptify marketing audience builder showing demographic, appointment, spending and clinical filters.

Scheduling and booking

Everything patients and staff need to book, manage and attend appointments.

Scheduling and booking: capabilities, requirements and limits
CapabilityRequirements and limits

Appointments and calendar

Day, week and month views across practitioners and rooms, with a standby list, check-in and cancellation tracking.

No separate ooptify add-on required.

Online booking

Patients book directly into your live calendar, with automatic confirmation and cancellation links.

No separate ooptify add-on required.

Appointment reminders and recalls

Automated SMS and email confirmations, reminders and recall campaigns with follow-ups and opt-out links.

$0.10 per SMS segment plus GST, billed monthly; longer messages may use multiple segments

Clinical and dispensing

The optometry-specific workflow other stacks bolt together.

Clinical and dispensing: capabilities, requirements and limits
CapabilityRequirements and limits

Patient records

Clinical history, documents, diagnostic images and prescriptions in one shared record.

No separate ooptify add-on required.

Clinical consultations

Structured exams covering pretesting, ocular health, refraction, contact lenses, Medicare items, scripts and letters.

No separate ooptify add-on required.

Dispensing and lab jobs

Frames, lenses, measurements and coatings captured once — invoice and supplier order generated from the same record.

No separate ooptify add-on required.

Inventory and supplier ordering

Per-location stock, barcode labels, reorder points, and ordering from suppliers inside ooptify with live status.

No separate ooptify add-on required.

Billing and payments

Invoicing, claiming and getting paid.

Billing and payments: capabilities, requirements and limits
CapabilityRequirements and limits

Billing and invoicing

Invoices from consults, dispensing or cash sales, with refunds, store credits and end-of-day reconciliation.

No separate ooptify add-on required.

Medicare and health-fund claiming

Quote, claim and take payment for Medicare and private health insurance via CommBank Smart Health terminals.

Requires a CommBank Smart Health terminal agreement

Xero integration

Accounting sync to Xero is in development and not yet available. Contact us for timing.

In development — not yet available

Hosting, marketing and operations

The invisible costs that fragmented stacks push onto you.

Hosting, marketing and operations: capabilities, requirements and limits
CapabilityRequirements and limits

Cloud hosting

Fully hosted — no servers to buy, patch or maintain, and no upgrade projects.

No separate ooptify add-on required.

Marketing audience sync

Sync patient marketing audiences to Mailchimp automatically, with nightly updates.

Requires your own Mailchimp account

Reporting and analytics

KPI dashboards with location targets plus reports across appointments, sales, stock, recalls and audit history.

No separate ooptify add-on required.

Multi-location operations

Shared patients and catalogue across locations, with per-location stock, schedules and targets.

No separate ooptify add-on required.

Security and permissions

Staff access levels plus per-widget and per-report visibility, and time-limited temporary accounts.

No separate ooptify add-on required.

Audit log

Every database change is logged with who, when, and before/after values — so nothing goes unnoticed.

No separate ooptify add-on required.

Support and onboarding

Tutorials, live chat and agent-monitored inboxes — plus application monitoring via Sentry.

No separate ooptify add-on required.

Items with an allowance, external-account requirement or development status are called out above. Unless stated otherwise, listed capabilities are included without a separate ooptify add-on.

See ooptify for yourself in about 30 seconds

Get access to a working sandbox in approximately 30 seconds. No sales call required.